Today with Facebook and Google you can target your perfect client. If you are a dentist and you know your client is (anyone/any age) just living in a certain zip code then you can tell Facebook and Google to target that zip code.

Once I was in a class and the person teaching the class told me: “Everyone person you know wants to get through their entire life without using your product or service”. Wow that was kind of heartbreaking to hear, but I firmly believe it is true.